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PRIVACY POLICY

1. INTRODUCTION AND SCOPE

This Privacy Policy (the "Policy") describes the practices of Motiv ("Company," "we," "us," or "our") regarding the collection, use, and disclosure of information through our website, mobile applications, and lead generation forms (including Meta and Google Lead Ads). By using our services, you consent to the data practices described in this Policy.

2. INFORMATION COLLECTION AND DATA CATEGORIES

We collect non-public personal information ("NPI") to provide vehicle concierge and sourcing services. This includes:

• Identifiers: Legal name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, and email address.

• Financial Information: Self-reported credit score ranges, income verification, and tax refund status.

• Professional/Employment Data: Current employer and income status for financing qualification.

• Commercial Information: Records of vehicles considered, purchase history, and sourcing preferences.

3. DISCLOSURE OF INFORMATION (GLBA & FCRA COMPLIANCE)

Motiv does not sell, rent, or lease its customer lists to third parties. In order to facilitate your vehicle purchase, we may share your data with:

• Authorized Dealer Partners: Dealerships within our network (e.g., Townsend Honda, Townsend Nissan) to negotiate terms on your behalf.

• Service Providers: Third-party vendors who assist in credit analysis, skip-tracing, or CRM management.

• Legal Authorities: When required by law, such as to comply with a subpoena or similar legal process.

4. SMS AND TELEPHONIC COMMUNICATIONS

By submitting your phone number, you provide express written consent to be contacted by Motiv via live, automated, or prerecorded calls and text messages.

• Opt-Out: You may revoke consent at any time by replying "STOP" to any text message or by contacting us at [Your Email].

• Frequency: Message and data rates may apply. Frequency varies based on your car-buying journey.

5. TRACKING TECHNOLOGIES AND ADVERTISING

We utilize tracking technologies including "Cookies," "Pixels" (Meta Pixel), and "Conversions API" (CAPI) to analyze website traffic and optimize ad performance.

• Third-Party Analytics: We use Google Analytics and Meta Business Suite to track user behavior and conversion events.

• Do Not Track: Our systems currently do not respond to "Do Not Track" (DNT) browser signals.

6. DATA RETENTION AND SECURITY

We maintain physical, electronic, and procedural safeguards to protect your NPI.

• Retention: Financial data (such as credit score ranges) is retained only as long as necessary to facilitate a transaction or as required by the Fair Credit Reporting Act (FCRA).

• Security: We utilize SSL encryption for all data transmissions.

7. REGULATORY DISCLOSURES

• California (CCPA/CPRA): While we target Alabama and Florida, we honor the right to know, delete, and opt-out of data sharing.

• Florida/Alabama: We comply with the Alabama Data Breach Notification Act and Florida Motor Vehicle Operator Privacy regulations.

8. CONTACT INFORMATION

To exercise your data rights or for questions regarding this Policy, contact: Motiv Concierge Services Compliance Department Email: [Your Email Address]

How to add this to your site:

1. Create a new page on your website called /privacy-policy.

2. Paste the text above (replace the bracketed info with your actual business email).

3. Link it in your Footer: Ensure every page of your site has a small link at the bottom to this page.

4. Meta/Facebook Setup: When your marketing guy launches the Meta ads, he will ask for a "Privacy Policy Link." Give him the URL to this page.